Which retail innovation from the 1890s is widely considered the first modern customer loyalty program, where consumers collected stamps that could be redeemed for merchandise?

Customer loyalty programs have a fascinating history that dates back further than many realize. Before digital points and mobile apps, these programs took different forms but served the same purpose: encouraging repeat business. This trivia question explores a pivotal moment in loyalty program history that revolutionized retail customer retention strategies and created a model that many companies still follow today.

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S&H Green Stamps
American Express Membership Rewards
Sears Catalog Points
Montgomery Ward Collector's Club