Which innovative e-commerce strategy launched by the World Wildlife Fund (WWF) in 2018 resulted in over $15 million raised for tiger conservation in just one year?

Conservation organizations increasingly use e-commerce platforms to fund their wildlife protection efforts. From virtual animal adoptions to sustainable merchandise, these online stores have revolutionized how people can contribute to protecting endangered species. This trivia question explores one of the most successful wildlife e-commerce innovations of the past decade.

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The 'Tiger Protector' subscription box featuring ethically-sourced products from tiger habitats
The 'TX2' limited edition tiger-inspired apparel collection with major fashion retailers
The 'Virtual Tiger Territory' where customers could purchase and protect digital acres of habitat
The 'Tiger Tracking' app that allowed donors to follow GPS-tracked tigers they helped fund