Which ancient civilization created the first known customer loyalty program, where merchants stamped clay tokens for repeat customers that could be exchanged for free goods?

Before modern retail loyalty cards and points systems, ancient civilizations had their own methods of encouraging repeat business and rewarding loyal customers. Some of these customer service innovations were surprisingly sophisticated and laid the groundwork for practices we still use today. Test your knowledge about one of history's earliest documented customer loyalty programs!

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Ancient Egypt, where papyrus loyalty scrolls recorded purchases at royal marketplaces
Ancient Babylon, where copper tokens (called 'sidku') were given to repeat customers at established merchants
Ancient Rome, where 'fidelis tabellae' (loyalty tablets) were marked for patrician shoppers
Ancient China, where Han Dynasty merchants issued bamboo tally sticks to frequent customers