Which film franchise pioneered the use of 'augmented reality packaging' for its home media release, allowing fans to scan the box with a smartphone to unlock exclusive digital content?

Movie merchandising generates billions in revenue annually, with packaging design playing a crucial role in product success. From collectible DVD/Blu-ray editions to action figures and memorabilia, innovative packaging can transform a simple product into a coveted item. This poll tests your knowledge about a groundbreaking packaging innovation that changed how films market their physical media products.

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• Avatar (2009)
• The Hunger Games (2012)
• Marvel's The Avengers (2012)
• Harry Potter and the Deathly Hallows (2011)

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