Which streaming service underwent a controversial logo rebrand in 2011 that included a short-lived attempt to split its DVD-by-mail and streaming services into separate brands called 'Qwikster' and its current name?

Brand identity in the streaming era has become crucial as companies fight for viewer attention in an increasingly crowded digital landscape. Logos have evolved to become more streamlined and mobile-friendly while maintaining brand recognition. This trivia question tests your knowledge of how one major streaming platform's visual identity has transformed alongside its business model.

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Netflix
Hulu
Amazon Prime Video
HBO Max