Which iconic brand slogan was created specifically to help the company recover from a major public relations crisis in the 1980s?

Behind every memorable brand slogan lies a fascinating business strategy. Some of the most iconic taglines were born from crisis management, while others emerged from deliberate market positioning efforts that transformed companies. This trivia challenges your knowledge of the business decisions and strategic thinking that created some of the world's most recognizable brand expressions. Do you know which marketing pivots led to slogan gold?

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Nike's "Just Do It"
Tylenol's "For the confidence that comes from knowing what's inside"
Apple's "Think Different"
De Beers' "A Diamond is Forever"