Which digital transformation initiative did the Broadway League launch in 2019 to combat ticket fraud and scalping while enhancing audience data collection?

The performing arts industry has undergone significant digital transformation in recent years, particularly in how theaters market their productions and engage with audiences. From virtual reality previews to blockchain-based ticketing systems, technology is reshaping the Broadway experience. Test your knowledge about how the world's most famous theater district is embracing digital innovation while preserving the magic of live performance.

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Broadway Blockchain Alliance - a distributed ledger system for secure ticket transactions and ownership verification
Digital Stage Pass - an NFC-enabled mobile app for contactless theater entry and exclusive digital content
Broadway Verified - a facial recognition system for ticket validation at theater entrances
TheaterChain - a cryptocurrency payment system exclusively for Broadway show tickets