Which NBA player famously rejected a Nike endorsement deal in 1984, leading him to sign with Adidas instead, before later creating his own iconic brand with Nike's competitor?

In the sports industry, athlete endorsements can significantly impact product success or failure. Major sporting goods companies invest millions in securing the right personalities to represent their brands. But how well do you understand the business impact of these partnerships? Test your knowledge about one of the most famous athlete endorsement rejections in sports retail history that altered the trajectory of two major competitors.

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Michael Jordan
Kobe Bryant
Shaquille O'Neal
Stephen Curry