Which streaming giant first implemented an AI system that could analyze viewing patterns to recommend personalized content and inform production decisions for original programming?

The film and television industry is increasingly leveraging artificial intelligence to transform everything from production to marketing. Major studios and streaming platforms are investing millions in AI tools that analyze viewer data, predict audience preferences, and even help create content. Test your knowledge about how AI is changing the entertainment landscape and revolutionizing how films and TV shows are developed, marketed, and distributed to audiences worldwide.

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Netflix with its 'Cinematch' algorithm, later evolved into its recommendation engine
Amazon Prime with its 'X-Ray' technology
Disney+ with its 'Storyline Optimizer'
HBO Max with its 'Content Intelligence Platform'