Which artist's subscription-based loyalty program 'Third Man Records Vault' revolutionized direct-to-fan relationships by offering quarterly exclusive vinyl packages and became an industry case study?

The music industry has evolved dramatically in how artists and labels build fan loyalty. Beyond traditional fan clubs, modern loyalty programs leverage technology to create deeper connections between artists and fans. These programs not only drive merchandise and music sales but create communities and exclusive experiences. Test your knowledge about one groundbreaking loyalty program that changed how the industry approaches fan engagement.

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Jack White
Radiohead
Taylor Swift
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