Which celebrity disrupted the cosmetics industry by positioning their brand around inclusivity with 40+ foundation shades, forcing competitors to expand their own shade ranges?

Celebrity endorsements and personal brands have revolutionized product marketing strategies. From athletic wear to cosmetics, famous personalities have transformed how companies position their products in competitive markets. This trivia question explores a pivotal moment when a celebrity's brand positioning strategy created a significant market disruption that changed an entire industry's landscape.

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Rihanna with Fenty Beauty
Kylie Jenner with Kylie Cosmetics
Lady Gaga with Haus Laboratories
Selena Gomez with Rare Beauty