Which iconic brand slogan was created in 1988 by advertising executive Dan Wieden for Nike, inspired by the last words of convicted murderer Gary Gilmore before his execution?

Brand slogans have become deeply embedded in our pop culture consciousness, often transcending their product origins to become cultural touchstones. Some advertising taglines are so powerful they've influenced how we speak, think, and interact with brands for generations. Test your knowledge of these influential retail slogans that shaped popular culture and consumer behavior!

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• Just Do It
• Impossible Is Nothing
• Think Different
• I'm Lovin' It

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