Which major gaming company first launched a fully immersive VR retail store where players could try virtual versions of physical merchandise before purchasing?

In the gaming and virtual worlds industry, retail experiences have been revolutionized through immersive shopping environments. Virtual storefronts now allow gamers to browse and purchase digital items, skins, and even physical merchandise. This poll tests your knowledge about a significant development in how game companies have leveraged virtual reality technology to transform traditional retail experiences for their player base.

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Epic Games (2019)
Valve Corporation (2018)
Electronic Arts (2020)
Ubisoft (2017)