Which literary brand pioneered the concept of 'Expanded Universe' storytelling through an interactive website that revealed additional plot details not found in the original books?

In the world of publishing and literature, brand storytelling has become essential for authors and publishers to connect with readers beyond just the pages of their books. Different literary brands have created unique narrative approaches that extend their stories into marketing, merchandise, and reader communities. Test your knowledge of how major literary brands have leveraged storytelling techniques to build their empires!

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• Pottermore (J.K. Rowling's Harry Potter)
• The Lorien Legacies (James Frey's I Am Number Four series)
• His Dark Materials (Philip Pullman's companion websites)
• The Shadowhunter Chronicles (Cassandra Clare's online portals)

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