Which innovative marketing campaign first used virtual reality to let customers 'test' telescopes by simulating night sky views before purchase?

The astronomy industry has seen remarkable retail and marketing innovations over the decades. From telescope manufacturers to planetarium experiences, companies have used various strategies to market the cosmos to consumers. This trivia question explores a significant marketing milestone that revolutionized how astronomical products were advertised and sold to the public. Test your knowledge of the intersection between astronomy retail history and marketing campaigns!

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Celestron's 'Sky Tonight' campaign (2014)
Meade's 'Universe in Your Hands' promotion (2016)
Orion's 'StarGaze Preview' program (2015)
Sky-Watcher's 'Cosmic Test Drive' experience (2017)