Which scientific company pioneered direct-to-consumer genetic testing kits, creating a new retail category that made personal genomics accessible to the general public?

The intersection of science and retail has created fascinating product innovations and marketing strategies. One particularly groundbreaking scientific advancement has transformed how certain products are developed, marketed, and sold to consumers. Test your knowledge about how cutting-edge scientific technology has influenced retail product development and consumer marketing in recent years.

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23andMe
Illumina
Ancestry DNA
Helix