Which famous telescope manufacturer pioneered the 'Star Points' customer loyalty program that revolutionized astronomy retail by offering observatory access as a reward tier?

The astronomy industry isn't just about telescopes and star charts—it's also home to powerful brands and innovative retail strategies. Major astronomy equipment manufacturers and observatories have developed sophisticated customer loyalty programs and memorable brand identities to stand out in this specialized market. Test your knowledge about the business and branding aspects of the astronomy world with this trivia question!

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Celestron, with their 'Celestial Rewards' program in 2008
Meade Instruments, with their 'StarGazer Club' program in 2012
Orion Telescopes & Binoculars, with their 'Star Points' program in 2005
Takahashi, with their 'Cosmic Credits' program in 2010