In 2011, Netflix made a controversial business decision that initially cost them 800,000 subscribers and caused their stock to plummet by 77%. What was this strategic move that later proved transformative for the industry?
The film and television industry has been transformed by digital distribution platforms. One pivotal moment in retail strategy came when a major player made a bold decision that initially seemed disastrous but ultimately revolutionized how we consume media. This poll tests your knowledge about that critical turning point in entertainment retail history.
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- Separating DVD rental and streaming services into two separate subscription models (Netflix and Qwikster)
- Launching their first original content production 'House of Cards' without a pilot episode
- Removing all Disney content to focus exclusively on independent films
- Implementing a pay-per-view model for new release films alongside subscription content
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