Which scientific product launch in 2017 was marketed as bringing gene editing to the masses by drastically reducing the cost of CRISPR technology from $10,000+ to under $200?

Many scientific breakthroughs rely on innovative lab equipment and research tools. Companies behind these products often employ unique product launch strategies to introduce game-changing technology to the scientific community. This trivia question explores one of the most significant scientific product launches of the past decade that revolutionized genetic research and made previously impossible techniques accessible to thousands of labs worldwide.

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• Illumina's NovaSeq 6000 Sequencing System
• Synthego's CRISPR-Cas9 Edit-R Kit
• ODIN's DIY Bacterial CRISPR Kit
• ThermoFisher's GeneArt CRISPR Nuclease Vector Kit

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