Which 2021 influencer marketing campaign set a record by generating over $8M in earned media value within 24 hours by transforming a traditional beverage into a pop culture phenomenon?

In today's social media-driven world, influencer marketing has transformed how pop culture products gain traction. From viral TikTok trends to celebrity endorsements, brands are leveraging personalities with dedicated followings to reach audiences in authentic ways. This trivia question explores a groundbreaking influencer campaign that changed the game for product placement in the entertainment industry. Test your knowledge on how digital creators are reshaping consumer engagement!

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