Which company is widely credited as the first major meal kit subscription service that pioneered the model of delivering pre-portioned ingredients with recipes directly to consumers?

The meal kit and food subscription industry has transformed how many consumers approach cooking and grocery shopping. These services have created innovative business models that blend convenience with culinary exploration. This trivia question challenges your knowledge about which company was truly the first mover in this revolutionary retail space that has since grown into a multi-billion dollar industry worldwide.

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Blue Apron (United States, founded 2012)
HelloFresh (Germany, founded 2011)
Plated (United States, founded 2012)
Gousto (United Kingdom, founded 2012)