Which groundbreaking 2007 album release marketing campaign featured the band allowing fans to choose their own price to download the album, bypassing traditional record labels entirely?

Throughout music industry history, certain advertising campaigns have revolutionized how artists and albums are marketed to the public. These campaigns often set trends and created cultural moments that extended far beyond the music itself. Test your knowledge about one of the most influential music product launches that changed industry marketing forever and set new standards for how music is introduced to the world.

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• Radiohead's 'In Rainbows'
• Nine Inch Nails' 'Ghosts I-IV'
• Coldplay's 'Viva la Vida or Death and All His Friends'
• Arcade Fire's 'Neon Bible'

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