Which celebrity partnership with a sportswear brand generated over $100 million in revenue within its first year and is credited with saving the company from financial trouble in the 1980s?

Celebrity endorsements have revolutionized retail marketing strategies, creating some of the most profitable brand partnerships in history. From athletic wear to cosmetics, famous people have leveraged their personal brands to transform product lines and create retail phenomena. This trivia tests your knowledge of one of the most successful celebrity retail partnerships that shattered industry expectations and set new standards for celebrity-brand collaborations.

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Michael Jordan with Nike (Air Jordan)
Serena Williams with Puma
David Beckham with Adidas
Shaquille O'Neal with Reebok