Which movie theater chain was the first to launch a subscription-based loyalty program in the US that allowed members to watch one movie per day for a monthly fee?

Movie theater loyalty programs have become a crucial strategy for cinemas to retain customers in an era of streaming services. These programs offer points, exclusive screenings, discounts on concessions, and more to keep moviegoers coming back to the big screen experience. Test your knowledge about which major theater chain revolutionized the industry with their loyalty program innovations!

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AMC Theatres with AMC Stubs A-List
MoviePass (not a theater chain but partnered with theaters)
Regal Cinemas with Regal Unlimited
Alamo Drafthouse with Alamo Victory