Which psychological principle do music streaming platforms primarily leverage when they show users what percentage of an artist's listeners they are in (e.g., 'You're in the top 2% of Taylor Swift listeners')?

In the modern music industry, streaming platforms have dramatically changed how consumers discover and engage with music. This shift has created fascinating psychological patterns in how listeners interact with artists and their catalogs. Test your knowledge of how music streaming services leverage consumer psychology to shape listening habits and artist success.

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Social proof - encouraging continued engagement by highlighting the user's dedication relative to others
Mere exposure effect - increasing familiarity with an artist by displaying statistics
Anchoring bias - setting high listening targets for users to achieve with their favorite artists
Scarcity principle - suggesting the user has exclusive access to an artist's content