Which retail technology innovation was FIRST widely adopted by major automotive dealerships to allow customers to configure and experience vehicles before they physically existed?

Transportation retailers are embracing cutting-edge technologies to enhance customer experiences in dealerships, stations, and airports. From interactive showrooms to personalized travel booking experiences, technology is transforming how transportation products and services are marketed and sold. Test your knowledge about a significant retail technology advancement that's reshaping customer interactions in the transportation industry!

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Virtual Reality (VR) showrooms with haptic feedback interfaces
Augmented Reality (AR) vehicle customization platforms
Holographic display terminals for 360° vehicle projections
AI-powered digital twins that simulate real-world vehicle performance