Which sports retailer pioneered the use of 'Connected Fitness' apps to gather customer workout data that directly influences their product development and in-store merchandising strategies?

The sports retail landscape has been transformed by customer analytics in recent years. Major sporting goods retailers now use sophisticated data collection and analysis to personalize the shopping experience, optimize inventory, and drive customer loyalty. Test your knowledge about how data analytics has revolutionized the sports retail industry and created competitive advantages for industry leaders.

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Under Armour
Nike
Adidas
Decathlon