Which luxury fashion brand pioneered the tradition of annual Lunar New Year zodiac-themed collections, starting in 2004 and significantly influencing how global luxury brands approach cultural marketing?

The Lunar New Year is one of the most important cultural celebrations across Asia, driving significant retail activity. Major brands have embraced this tradition through special product launches, limited editions, and marketing campaigns. This poll tests your knowledge about how global retailers have adapted their strategies to honor and capitalize on this cultural tradition that influences consumer behavior for over 1.5 billion people worldwide.

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Louis Vuitton
Burberry
Gucci
Chanel