Which famous retail slogan was originally created as a temporary campaign but became so successful it was adopted permanently?

Advertising slogans can make or break a brand's identity in the competitive retail landscape. The most memorable taglines often become so integrated with a company's image that they drive consumer behavior and brand recognition for decades. This trivia tests your knowledge about the origins of iconic retail slogans that transformed marketing strategies and consumer engagement. Can you identify which famous retail slogan was created under surprising circumstances?

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Nike's 'Just Do It' - inspired by the last words of convicted murderer Gary Gilmore before his execution
Apple's 'Think Different' - created by Steve Jobs himself during a late-night product development session
McDonald's 'I'm Lovin' It' - first written as lyrics for a Justin Timberlake song before becoming a slogan
Amazon's 'Earth's Biggest Bookstore' - devised by Jeff Bezos as a placeholder until marketing could develop something better