Which architectural firm pioneered the concept of 'experience centers' where clients could virtually walk through their future buildings using VR technology before construction began?

In the competitive world of architecture, marketing strategies can significantly impact a firm's success. Some architectural campaigns have revolutionized how design services are presented to clients and the public. This trivia question focuses on a groundbreaking marketing approach that changed the architectural industry landscape. Test your knowledge of how architectural products and services have been marketed throughout history!

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Gensler, with their 'Design Reality Labs' launched in 2014
Foster + Partners, with their 'Vision Spaces' program in 2015
Zaha Hadid Architects, with their 'Parametric Experience Studios' in 2016
SOM (Skidmore, Owings & Merrill), with their 'Immersive Design Centers' in 2013