Which Broadway musical broke merchandise sales records by selling an average of $1.5 million in merchandise PER WEEK during its peak run?

Beyond ticket sales, merchandise has become a crucial revenue stream in the performing arts world, particularly on Broadway. Major productions have transformed their merchandise strategies into sophisticated retail operations. Test your knowledge about how Broadway shows have innovated in the product design and retail space to create additional revenue streams and extend their brand beyond the stage experience.

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• Hamilton
• The Lion King
• Wicked
• The Phantom of the Opera

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