Which digital retail innovation first allowed brick-and-mortar stores to track customer movement patterns similar to how e-commerce tracks online browsing behavior?

In the rapidly evolving retail landscape, digital transformation has revolutionized how businesses connect with consumers and optimize operations. This trivia question focuses on a significant technological innovation that fundamentally changed retail analytics and customer insights. Test your knowledge about a pivotal development that has become essential for modern retail strategy and competitive advantage in the digital age.

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