Which presidential campaign was the first to use a centralized, professionally-designed visual identity system with a consistent logo, typography, and color scheme across all materials?

Throughout history, political campaigns have leveraged innovative branding strategies to connect with voters. Some campaign identities have been so effective they've changed the landscape of political marketing forever. This trivia question focuses on a groundbreaking campaign branding moment that transformed how candidates position themselves to the public. Test your knowledge of political marketing history!

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John F. Kennedy's 1960 campaign
Barack Obama's 2008 'Hope' campaign
Ronald Reagan's 1980 'Morning in America' campaign
Bill Clinton's 1992 campaign