Which celebrity entrepreneur partnered with Adidas in 2015 to create the 'Yeezy' line that revolutionized the sneaker resale market and introduced a new pricing model to the fashion industry?

Celebrity brand collaborations have become a powerful marketing strategy, merging star power with established products. These partnerships often create unique product lines that leverage both the celebrity's image and the brand's reputation. Test your knowledge about these notable celebrity-brand partnerships that have made significant impacts in the retail world, generating massive sales and changing marketing strategies across industries.

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Kanye West (now known as Ye)
Rihanna
Jay-Z
Pharrell Williams