Which music industry collaboration generated over $1 billion in revenue within its first year and revolutionized how people purchased and listened to music in the early 2000s?

In the highly competitive music industry, strategic brand collaborations can catapult artists and companies to new heights of success and cultural relevance. Some partnerships become legendary, creating groundbreaking products and changing how we consume music. Test your knowledge about one of the most financially significant collaborations in music technology history that fundamentally changed how people access and enjoy music.

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Apple and U2 (for the free automatic download of 'Songs of Innocence' to all iTunes users)
Apple and Beats by Dre (for the Beats Music streaming service)
Apple and major record labels (for the iTunes Music Store launch)
Sony and Michael Jackson (for the joint acquisition of ATV Music Publishing)