Which video game holds the record for the highest-grossing entertainment product launch of all time, earning $1 billion in just 3 days after its release?

The gaming industry is known for its spectacular product launches that create massive hype and anticipation. From midnight release events to elaborate marketing campaigns, game launches have evolved into cultural phenomena. Test your knowledge about some of the most memorable game product launches in history and the strategies that made them successful retail events.

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• Grand Theft Auto V
• Call of Duty: Modern Warfare 3
• Cyberpunk 2077
• The Elder Scrolls V: Skyrim

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