Which iconic brand's slogan directly references its accidental discovery, when its inventor was trying to create something completely different but created a revolutionary adhesive instead?
Throughout history, some of the most successful product brands emerged from accidental discoveries or unexpected pivots. These serendipitous moments often led to revolutionary brand positioning strategies that transformed how products are marketed. This poll tests your knowledge about a famous brand that originated from an unexpected discovery and developed an iconic slogan that perfectly captured its unique value proposition—changing its industry forever.
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- Post-it Notes: "The Second-Best Idea from 3M" (referencing the failed super-strong adhesive that became a repositionable one)
- WD-40: "The Mistake that Fixed Everything" (referencing the 40th attempt at a water displacement formula)
- Super Glue: "The Bond No One Wanted" (referencing its discovery during attempts to make clear plastic gun sights)
- Silly Putty: "The Serious Mistake That Became Fun" (referencing its creation during attempts to create synthetic rubber)
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