Which global coffee retailer based its logo and company name on a mythological figure from ancient maritime folklore?

Throughout history, mythology and folklore have been powerful tools in retail marketing and product positioning. From company logos inspired by ancient gods to brand names derived from legendary tales, the retail industry has cleverly leveraged these timeless stories to create memorable customer experiences and brand identities. This trivia question explores how one famous global retailer used mythology in its brand positioning strategy.

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Starbucks (named after a character in Moby Dick, with a logo based on a twin-tailed siren from Greek mythology)
Dunkin' (named after the Norse god Donnar, with a logo representing the rising sun from Japanese mythology)
Costa Coffee (named after the Roman goddess of harvests, with a logo depicting the golden fleece from Greek mythology)
Tim Hortons (named after a Canadian folk hero, with a logo based on Celtic knot symbolism representing eternity)