Which film franchise pioneered the 'modern blockbuster merchandising model' by negotiating rights that allowed the director to retain control of merchandising rather than the studio?

The film and television industry doesn't just sell entertainment—it creates multi-billion dollar merchandising empires! From action figures to theme park attractions, the retail strategy behind major productions can sometimes generate more revenue than the content itself. Test your knowledge about one of the most successful retail collaborations in entertainment history!

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