Which luxury brand's 2001 Tokyo flagship store, designed by Herzog & de Meuron, pioneered the use of a distinctive 'glass crystal' façade that revolutionized retail architecture and brand storytelling?

The architecture of flagship retail stores has become a powerful tool for brand storytelling, creating immersive experiences that communicate brand values through physical space. These architectural marvels go beyond mere shopping venues to become cultural landmarks and tourist destinations. Test your knowledge about how innovative architecture has been used to elevate retail brand identities and create memorable customer experiences.

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Prada
Louis Vuitton
Gucci
Hermès