Which linguistic phenomenon was deliberately employed in Apple's famous 'Think Different' campaign to create a distinctive brand identity?

Brand identity is deeply intertwined with language and communication. Companies invest significant resources in developing distinct linguistic patterns, vocabulary, and communication styles that distinguish them in the marketplace. This poll explores how linguistics principles are applied in brand identity development and how language choices impact consumer perception, brand recall, and market positioning. Test your knowledge about the fascinating intersection of linguistics and brand identity creation.

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Grammatical deviation (using 'different' as an adverb instead of the grammatically correct 'differently')
Phonological alliteration (repeating the initial consonant sound across multiple words)
Synthetic compounding (creating a new compound word from existing morphemes)
Semantic broadening (expanding the traditional meaning of 'think' to include product interaction)