Which gaming company first pioneered the 'Early Access' model on Steam, allowing players to purchase and play games still in development, revolutionizing game product launches?

The gaming industry is known for spectacular product launches that create massive buzz and drive sales. From midnight release parties to elaborate marketing campaigns, game publishers have developed innovative ways to introduce their products to eager fans. This poll tests your knowledge about one of the most successful game launch strategies that revolutionized how games are released and marketed in the digital era.

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Mojang (Minecraft)
Facepunch Studios (Rust)
Bohemia Interactive (DayZ)
Epic Games (Fortnite)