Which astronomy equipment company first pioneered the 'Star Party' retail marketing concept that transformed how telescopes were demonstrated and sold to amateur astronomers?

Astronomy retail has undergone significant transformations in recent years, with technological advancements changing how consumers access and experience celestial observation products. Major astronomy brands have deployed innovative marketing campaigns to capture both professional and amateur stargazers' attention. Test your knowledge about one particular groundbreaking marketing campaign that changed how telescope technology reached the masses.

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Celestron with their 'Night Vision Revolution' program in 1998
Meade Instruments through their 'Universe Unveiled' campaign in 2001
Orion Telescopes with their 'StarSeeker Experience' events starting in 1995
Bushnell through their 'Cosmic Connection' retail demonstrations in 2003