Which 1999 film pioneered viral marketing in cinema by creating a fake documentary and website claiming the movie was based on recovered footage from missing student filmmakers?

The film industry spends millions on marketing campaigns to turn movies into box office hits. Behind every blockbuster lies carefully crafted marketing strategies that can make or break a film's success. This trivia question explores one of the most innovative product marketing techniques that changed how movies are promoted in the digital age. Test your knowledge about the intersection of film promotion and marketing innovation!

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