Which retail innovation is widely considered the world's first secure e-commerce transaction, marking the beginning of online shopping as we know it today?
The history of retail has been shaped by technological innovations that transformed how we shop. Before smartphones and one-click purchasing became the norm, early e-commerce pioneers had to convince skeptical consumers that online shopping could be trusted. Test your knowledge about the historical foundations of digital retail and the visionaries who changed shopping forever.
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- A CD sold on NetMarket in 1994, where the founder used data encryption to process the credit card payment
- A book ordered through CompuServe's Electronic Mall in 1989, using a proprietary payment system
- A pizza ordered from Pizza Hut via their early website in 1996, pioneering food delivery online
- A magazine subscription purchased through America Online's shopping portal in 1992
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