Which sports brand's digital marketing campaign first achieved over 1 billion social media impressions in under 24 hours through an athlete partnership launch?

The sports industry has embraced digital marketing to connect with fans in unprecedented ways. Major athletic brands and sports organizations have launched innovative campaigns that changed how they engage with their audience. This trivia question tests your knowledge about a groundbreaking digital marketing strategy that transformed fan engagement and set new industry standards. Can you identify the correct campaign that revolutionized sports marketing in the digital era?

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Nike's "Breaking2" marathon campaign with Eliud Kipchoge
Under Armour's "Rule Yourself" campaign featuring Michael Phelps
Adidas' "Impossible Is Nothing" relaunch with Lionel Messi
Nike's "Welcome Home" campaign announcing LeBron James' return to Cleveland