Which retail technology company pioneered the first commercially successful 'smart mirror' fitting room solution that allowed customers to request different sizes without leaving the fitting room?

Smart fitting rooms are transforming the retail customer experience by blending digital technology with physical shopping. These innovative spaces help bridge the online-offline gap while collecting valuable customer data. Test your knowledge about this retail technology trend that's reshaping how customers interact with products and make purchasing decisions in physical stores.

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• Oak Labs (acquired by ZARA parent company Inditex)
• Amazon with their 'Style' concept stores
• Neiman Marcus with their 'Memory Mirror'
• Ralph Lauren with their 'Connected Fitting Room'

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