Which major brand saw a 23% increase in recognition after changing its primary logo color from red to purple in 2009?

Color psychology plays a crucial role in brand identity and consumer perception. Companies invest significant resources researching how different colors influence purchasing decisions and brand recognition. This trivia question explores a notable brand that made a strategic color change that dramatically impacted its market performance and consumer perception. Test your knowledge of how color choices can transform a brand's fortune in the competitive retail landscape.

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