Which retail innovation, launched in 2016, disrupted Broadway ticket sales by using a mobile lottery app that dramatically increased young audience attendance for a hit musical?

The performing arts industry has been transformed by digital innovations in ticketing, marketing, and audience engagement. Broadway theaters and production companies have embraced new technologies to enhance the theater-going experience while maximizing revenue. This trivia question focuses on a groundbreaking retail innovation that revolutionized how audiences access Broadway shows, making theater more accessible while implementing dynamic pricing strategies.

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