Which digital analytics tool was credited with revolutionizing voter outreach during the 2008 U.S. presidential election by introducing sophisticated constituent segmentation?

In recent years, governments worldwide have been adopting digital strategies to better understand and serve their constituents. This transformation has revolutionized how political campaigns and government agencies collect and utilize customer analytics. Test your knowledge about the emerging trends in government-citizen digital engagement and how data is shaping modern governance and political strategies.

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Project Narwhal
Cambridge Analytica's OCEAN model
VoteBuilder
Project Houdini